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Great truck photography doesn't require a professional camera — it requires good light, a clean background, and a handful of repeatable shots. This guide covers natural-light setups, plating for the camera, and the handful of shots (hero dish, action shot, truck exterior) every truck should have on rotation.
Underpricing is one of the fastest ways for a new truck to run into trouble. This guide walks through food cost percentages, factoring in prep labor and fuel, and how to price for your specific city's foot traffic without racing to the bottom on price.
Most trucks post inconsistently and wonder why followers don't translate into lines. This guide covers a simple weekly posting rhythm, using Stories for real-time location updates, and pairing Instagram with a TortaPatrol profile so customers have two ways to find you.
Corporate catering can be some of the most predictable, high-margin revenue a truck earns — if you know how to pitch it. This guide covers building a simple catering menu and rate sheet, where to find office park and campus leads, and how to follow up without being pushy.
Permitting is the single most confusing part of starting a truck, mostly because requirements vary so much by city and county. Our full permit guide breaks the general process into steps — business license, health permit, commissary kitchen, mobile vending permit, fire safety, and parking/zoning — so you know what to ask your local health department.
A used, ready-to-go truck gets you cooking faster; a custom build gets you exactly the layout you want, at a cost in time and money. This guide compares both paths honestly, including what tends to go wrong with each, so you can pick the one that fits your budget and timeline.
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